In this holiday season, it’s time to
consider some of the qualities of spam—not SPAM(R), that gelatinous pork product that I
earnestly hope did not find its way
to your Thanksgiving table—but the unwanted email variety.
Expert spammers have devised many
ways of trying to outwit spam detectors designed to intercept spam and consign
it to a cyberdungeon. Marketing
expert Herschel Gordon suggests a number of ploys, most important of which is
avoiding a giveaway word like “free” in the subject line. Instead, he says, try
“no charge” or “it’s on us.”
Other words that may trigger spam
filters and that should be avoided in the subject line are complimentary, sale, discount, loan, fun, buy, own, approved, saving,
win—and, of course—those old email standbys, Viagra and Cialis—which
is why they show up so often as V#%G@A and C#+L*S.
Another
method to fool the filters is to generate random text to accompany the ad copy,
so that no two messages are exactly alike, even though millions may be sent. At
first, these random sentences seem like pure gibberish, but occasionally they
rise to the level of poetry, albeit with a Dada-ist tinge. Try reciting the actual examples
printed below, which are from a recent spam letter, reproduced verbatim, but
rearranged as free verse.
Oh, by
the way--full disclosure: one stanza below is not spam gibberish but an excerpt from a well-known
twentieth-century poem. Can you
spot the real poetry amidst the fake?
A narrative renders a
pardon,
A pot thinks!
An electronic bump humbles
through worship,
The coal smells any token,
The country colors over the
degenerate frown,
The cube dips the obstructed
race.
Another troop jokes?
Should the constraining
guide bend the incident?
Does the army laugh?
The sickening addict rots
near an operator.
Another ownership sauces
the sermon,
A translator butters the
chance,
The influential arcade chooses
the radical temperature,
Around the spit gossips a believable sun.
When will the crossing
material consent above the undergraduate?
The zero adjective
progresses.
The god decays inside the
authentic sophisticate,
The holder attends within
our snobbery.
The marriage turns!
Our mountain stills the
geology,
The ancient bicycles above
the spotted ditch.
The heaven chalks?
The tribe talks?
The silver mirrors catch the bright stones and flare,
Dawn, to our waking, drifts in the green cool light;
Dew-haze blurs, in the grass, pale ankles moving.
Beat, beat, whirr, thud, in the soft turf under the apple trees,
Choros nympharum, goat-foot, with the pale foot alternate;
Crescent of blue-shot waters, green-gold in the shallows,
A black cock crows in the sea-foam.
Dawn, to our waking, drifts in the green cool light;
Dew-haze blurs, in the grass, pale ankles moving.
Beat, beat, whirr, thud, in the soft turf under the apple trees,
Choros nympharum, goat-foot, with the pale foot alternate;
Crescent of blue-shot waters, green-gold in the shallows,
A black cock crows in the sea-foam.
Below the dictator decides
an abysmal highway,
Before the pun boils an
asserted convict.
How will the gulf wet a
slogan?
The abandoned mark sugars an
independence,
The wrecked sophisticate
despairs against the risen biography,
The baking stereotype bays,
The uncle truncates a cable,
The sect coughs beside the
geographical shadow.
Why won't the radical
revolt?
The
jaded Bard of Buffalo Bayou is unimpressed by these poems—both the faux and the
real—having effortlessly written tons of equally incomprehensible gobbledygook
himself. To wit:
Whenever I feel a little bit bibberish,
I
drink some wine and write some gibberish.
That’s
why you’ll find a Babel of nonsense
On
the pages of my table of contents.
But
I am not a stellar spammer,
Or one well-versed in mellerdrammer.
When I write, I jot tomfoolery—
Just
dribbles of my dot-com droolery.
Oh,
yes, in case you’re interested: the seven lines beginning “The silver mirrors
catch the bright stones and flare” are from Ezra Pound’s Canto IV.