Legions
of learned lexicographers annually nominate candidates for their Words of the
Year, and 2012 was no exception.
The Oxford Dictionaries and the Merriam-Webster crowd are the chief
perpetrators of this verbal pageantry, and among the past year’s leading
contenders are:
Malarkey
– This word was used by Vice President Joe Biden to describe GOP
candidate Paul Ryan’s foreign policy ideas. It means “nonsense,” akin to baloney, or "insincere talk or writing intended to distract attention
from ulterior motives." The origin of malarkey, sometimes spelled without the
second “e,” is unknown, although Biden suggested it was Irish-American. It may
be from the Irish surname Mullarkey,
or, possibly, the Greek word malakia,
which means “worthlessness.” The word first showed up in print (as Milarkey) in 1922 in a newspaper cartoon
by T. A. Dorgan (“TAD”), and again in another of his cartoons (as Malachy) in 1924.
Meme – This is a trendy word that
refers to a concept or a behavior pattern that spreads from person to person
within a culture, rather like a contagious disease. We get a lot of that these days, thanks to the Internet,
which has popularized such memes as “Gangnam style” (the most widely viewed
video on YouTube). Other popular
memes of 2012 include Mitt Romney’s “binders of women,” flash mobs in public
places like train stations and airports, pictures of Hillary Clinton texting,
and anything to do with Justin Bieber. The word meme was
first coined in 1976 by Oxford don Richard Dawkins in a book called The Selfish Gene. Dawkins wanted a word that described
the Darwinian notion of survival of the fittest, so he adapted the Greek mimeme, from which we also get the words
mime and mimesis.
Schadenfreude – This word is
composed of the German words for "harm" and "joy" and means
“pleasure one may feel in the troubles of others.” It was widely used by the
media after the 2012 elections—referring to the feelings of guess which party. The
word in English dates to 1895.
Touché – Thanks largely to
"Survivor" contestant Kat Edorsson, who misused the word to mean
"tough luck" before she was voted off the island, this word has
gained traction. Its look-ups at Merriam-webster.com were up sevenfold over
2011. From the French toucher (“to touch”), it is a fencing term that
acknowledges being hit, that is touched with the sword, by an opponent. Figuratively, its use dates to 1904,
and it means “your point is well, or wittily, made.”
The Bard of Buffalo Bayou rarely
makes any point at all, let alone making it well or wittily. When nudged into semi-consciousness
from his customary stupor, he allowed the following balderdash to spew through
his gin-washed lips:
When
Ryan spouted foreign policy
Joe
Biden was a little snarky,
And
said, “Now, listen here, by golly, see,
Your
views are just Malarkey!”
But
Ryan did not counter with “Touché,”
Instead,
he hollered “Bloody moidah!”,
Allowing
Biden, on Election Day,
To
bask in Schadenfreude.
The
moral of this cautionary tale:
Don’t
let your views become extreme,
And
if your words are chosen well, then they’ll
Become
a winning Meme.
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